In the process of search engine optimization online press release and article submissions have its on benefits. Article readers will have various choices when it comes to reading online articles and if they found article a useful one they will be clicking on links back to your site. Also the articles themselves rank well in search engines helping you to go through more keywords easily.
Advantages of Press release and article submission can be numbered as
It will help to increase the traffic of website.
It will help to increase the brand name of website.
It will increase the popularity of keywords.
It will generate interest in the content of your website so as to unique visitors and best alternative to link exchange networks.