Web design Archives

5 Feb 2021

Amazon V/S Flipkart; Mapping User Interface of the e-Commerce Giants

In this competitive and convenience-focused digital era, no longer do consumers want to venture to the high street in order to buy items, instead, consumers want to shop from their own homes. Nowadays to sell goods and services, you don’t need a traditional street-side brick storefront. All you need is to set up a good internet connection, a domain, and a site. However, that doesn’t guarantee a success story. You’ve got to have a solid user interface and user experience to get your customers to open their wallets. Let’s have a look at the UX/UI of the e-commerce giants Amazon & Flipkart. How Amazon became one of the most glorified online shopping destinations? The bare truth is Amazon has domains in 15 countries, covering more than half of the world’s population with their services. That’s why we start the list of largest e-commerce companies in the world with Amazon: “The King of e-commerce”. Easy Navigation One of the key features of Amazon’s UI UX design is that we can easily navigate through the app and locates the products we are searching for. When it comes to a large e-commerce site, which sells millions of products should have a multi-access & nested category navigation facility. It is a tricky process and Amazon’s UI UX designers have developed the system wisely, which boosted the company’s game. Easy-to-find Products are Easy-to-sell products While searching for a product, a user swiftly scans the entire screen to find a writable search box. And the search results are displayed in a way that should help the user make a quick decision. The experts in the domain have stretched a search bar at the right top of the screen, which is visible and quickly recognizable. Dropdown Menu The dropdown menu is a fascinating feature of Amazon’s UI/UX. Unlike other e-commerce sites, Amazon gives an overview of each section of their menu. It helps to locate what we are looking for with a piece of knowledge about it. User Intuitive Scan – to – Search Options Now we can scan everyday objects and be taken to their equivalents from the store. We can also project obstacles from the store onto our surroundings. Not sure that lamp is going to look good in our hall? Amazon AR has got covered that. One-Click Ordering & Smoothly Payment Gateways for Frictionless Experiences Amazon’s one-click ordering & smooth payment gateways were “a game-changer” in the world of e-commerce UX. The users can enter their payment and postage information once and then keep on buying with a single click. This revolution has given frictionless experiences in the online shopping world. How Flipkart Stow Its Position in the E-commerce Race Flipkart is another giant when we speak about e-commerce as the core industry. When it comes to Flipkart, Health, Apparels, Sports, and Cosmetics, Books, Tools are much more preferred by online buyers. With its UI/UX features, Flipkart stows its position in the e-commerce race. Flipkart has all the features of Amazon. Customers can browse, search, find products, compare, read reviews and buy. Filter & Sorting Options One of the important requirements for an e-commerce website is to ensure that the filter & sorting options are more relevant according to the product. Flipkart has a good list of the filter and sorting options. In fact, Flipkart provides additional filter options like shoe size, shoe color, theme, etc. It gives an additional personalized user experience. Reviews & Ratings Flipkart seems to encounter many positive reviews. 95% of users rely on positive reviews to learn more about the product and decide whether to buy it or not. When it comes to e-commerce we have moved away from a user interface phase to a user experience juncture. When we speak about the front end interface, both Flipkart and Amazon seem to have a pretty adequate look and feel. However, in terms of purchasing, making the payment, selecting an item for wish-list is different for both of them. Flipkart has a better checkout interface than Amazon. Whereas in terms of smooth accessibility of the website and a lesser number of glitches are associated with Amazon.

4 Sep 2020

Improve Website Conversion Rate through Better UX Design

Has a sound website, but no returns? Has a classic virtual space, but can you see your website being listed in the Google search? Do you have an alarming bounce rate? If yes, seems to be the answer, gather your notepads, un-clutter your website and see how you can turn your website into a money making machine! UX has been the striking buzzword in the technological and digital space, ever since the early 2000s. Have you ever thought about ‘How to improve the website conversion rate?’ In the world of digital business, all companies need a website. This (Website) is the interface that helps to attract probable consumers, engages with clients and scales up business to a commendable level. Over time, people have gained tremendous benefits by using UX designs within a website. One of the major benefits of a professional UX design is that, it aids to the website conversion rate. If this is the one topic that you have been searching for, do feel free to read on – as practical, well experienced solutions to Improve Website Conversion Rate through Better UX Design have been explained below. If you are a graphic designer, a website owner, a lead generator or an entrepreneur, this article will guide on how a simple UX design will be able to generate a proven website conversion for any product or service. What is a UX design? For a business website, one essential element is the presence of a quality UX design. Now, what is the UX design? This is a technological concept that was introduced to enhance the user experience while using a website. UX is better known as user experience, involving a process whereby the design of a website is augmented for improved functionality, visibility, branding, communication, usability and also steady business conversions. The most important elements of any UX design are the User Interface design and the usability factor. In short, a high quality UX design should be able to give pleasure to a user, prompting to stay on the website, engage and fulfil a website conversion with no compulsion whatsoever. This is a silent form of sales branding. If you find that your website content is bland and not yielding the income you dreamt of, then your techie gang will need to rework with the UX designs as the base plan How does a quality UX design benefit your website viewership experience? If you are at ease while navigating in a website, if you like the pictorial representations and the content, style the way of communicating with the owners and have a wonderful browsing experience – then you have just witnessed and experienced a high quality UX design. If the website navigation experience has been fun, aesthetically presented, valuable in terms of context, fluid like experience irrespective of the gadgets used, then you have just witnessed and experienced a high quality UX design. What are benefits of Professional Better UX design? Having understood the concept of UX design, let’s break down the benefits that a website owner would achieve from this: Professional engagements With seamless navigation, the right type of design and font style, clients will be happy to interact with professional websites. For this, quality images (original ones) help to create a better user experience, thereby enabling more business conversions. A web layout that is sleek and professional will increase the credible rate of the website. This facilitates more interactions, businesses and searches with regard to the company. Faster page loading Have you exited from a website if it takes too long to load a page? Well, that is what a good UX design will fix smoothly. The faster the page loads, the more time people like to stay on the page, read the contents and also move on to the related content in various other links. Nowadays, mobile perfect websites have to load fast, as only they will be promoted by Google via the search lists. Call to action initiation A website with a high quality UX design should have a call to action button. Studies show that once a website visitor has gained trust over the website, there are more chances they would look for an easy way to connect with the concerned website officials. For this, the call to action button (CTA buttons) should be placed in noticeable spots in the page. The encouragement should be passive, and yet grab the viewer’s attention. The font, colour, test style of the Call to action button should be noticed in the huge collection of images and text. With the right UX design, viewers could click the CTA button, driving more traffic to the website. Hassle free website conversion Technological experts ensure that when the layout is appealing to the website visitor, this attracts more engagement from the target market. More engagement facilitates high website conversion rates. A UX design will add on value to the browsing experience, as it enhances certain factors like usability, smooth navigation, and clear cut communication. Indirectly a competitive UX design is a silent brand promoter, and that helps in building the only brand perception of the products and services of the company. Transparency is the backbone of website conversion Transparency is trusted: When facts are laid down in a crisp format, virtual customers trust the website quickly. Impressive page designs, bold test with bulleted points make sense to a visitor rather than a long essay. When a query pops up in the contact form, this needs to be attended at the shortest time possible. The reply or solution should always hold a positive feel within the service or message. Streamlined Content Streamlined experience is often not specified, but according to our personal experience, streamlining the right content can help the visitor to stay on the site for a long time. If satisfied with the interaction, this would lead to a profitable conversion. By streamlining, it indicates that if a visitor has come in

top web design company cochin | top web design company kerala | 11 Sep 2018

The Role of Decorative Animations in Web & UI Design

One of the major requirements of any web design is User Engagement. Till recently catchy captions and captivating images were used extensively to capture user’s attention. Moving pictures and animations keep the users engaged for longer. This helps to retain their attention for longer which helps increase their engagement and the SEO rank. While movies or original videos can be heavier in terms of budget and content, animations are more creative. Animations let you explore many aspects of thoughts that are difficult to create originally. Here’s what animations do to your web and UI design: Animations are attractive More than still images, animations attract attention. When you add animations on your web & UI design, they are bound to attract more people, for longer time than a still image. Retaining the users longer is vital to capturing their attention and then engaging them further to convert their interest into sales. This also improves your SEO rank, pushing it higher on the Search Engine Result Pages or SERPs. Animations function like lead magnets, attracting user-attention and retaining them for longer on the website. Animations engage users Animations add an element of engagement for users. What the text and graphic content fail to do on a normal webpage, animations can achieve it faster and more effectively. Writing engaging content is quite challenging. Day by day, users’ attention span is getting lower, which challenges the web developers to come up with short and effective content that engage users. Animations can tell stories and explain what your website is all about quite efficiently. It can also be based on content that your users prefer or like, rather than information. Animations are self-explanatory Explaining the navigation or functionality of the page can be challenging through words or images. creating how-to videos may not always be as effective as creating animations. These are like the next level of infographics that help explain matters in a much lighter and effective way than images. Attractive, engaging and informative animations help you get better attention on social media too. They are shared on popular social media networks extensively which helps you gain better visibility. Animations are decorative Decorative animations are like the decorative LED lights you see being put up in front of stores and restaurants. They attract attention without fail. Similarly, decorative animations will assure user- attention even to an otherwise dull message. Animations light up the mood and hence can be used to convey messages quite efficiently, demanding the attention they deserve. Animations tell stories Animations are the most effective way to tell stories. Children are supposed to have the lowest attention span. Animations capture their attention quickly and keep them engaged for hours together. Similarly, businesses can use animations to tell stories. Brand stories, customer stories, success stories, how-to videos, growth stories and more can be created and shared on the website and on social media to gain more visibility. Decorative Animations Decorative animations convey some lighter messages to users. They are intended to capture user- attention and retain them longer on the website. Original and creative decorative animation can prove to win over more leads and conversions. It is important to make sure that the animations are on the lighter side, not to overload the webpage. Also, make sure that they are not distracting your users unnecessarily. An optimal use of animations on web and UI will definitely boost your user engagement on site. Attractive and sharable animations will also gain you better visibility on social media networks. Businesses use animations on their webpage for one of the above purposes. They serve the purpose of capturing user-attention and retaining them for longer run. They are also shared widely on social media networks, turning attractive animations into lead magnets. If you are in the creative business, animations help you to showcase your creativity in the most effective way. They help your clients gain from motion graphics without having to depend upon celebrities or human endorsements. Outstanding animations not only gain you user attention, also gain you rich leads. From micro- interactions to explainer videos, animations offer a unique, attractive, and easily understandable solution to businesses for their websites.

top web design company cochin | top web design company kerala | 11 Sep 2018

The Role of Decorative Animations in Web & UI Design

One of the major requirements of any web design is User Engagement. Till recently catchy captions and captivating images were used extensively to capture user’s attention. Moving pictures and animations keep the users engaged for longer. This helps to retain their attention for longer which helps increase their engagement and the SEO rank. While movies or original videos can be heavier in terms of budget and content, animations are more creative. Animations let you explore many aspects of thoughts that are difficult to create originally. Here’s what animations do to your web and UI design: Animations are attractive More than still images, animations attract attention. When you add animations on your web & UI design, they are bound to attract more people, for longer time than a still image. Retaining the users longer is vital to capturing their attention and then engaging them further to convert their interest into sales. This also improves your SEO rank, pushing it higher on the Search Engine Result Pages or SERPs. Animations function like lead magnets, attracting user-attention and retaining them for longer on the website. Animations engage users Animations add an element of engagement for users. What the text and graphic content fail to do on a normal webpage, animations can achieve it faster and more effectively. Writing engaging content is quite challenging. Day by day, users’ attention span is getting lower, which challenges the web developers to come up with short and effective content that engage users. Animations can tell stories and explain what your website is all about quite efficiently. It can also be based on content that your users prefer or like, rather than information. Animations are self-explanatory Explaining the navigation or functionality of the page can be challenging through words or images. creating how-to videos may not always be as effective as creating animations. These are like the next level of infographics that help explain matters in a much lighter and effective way than images. Attractive, engaging and informative animations help you get better attention on social media too. They are shared on popular social media networks extensively which helps you gain better visibility. Animations are decorative Decorative animations are like the decorative LED lights you see being put up in front of stores and restaurants. They attract attention without fail. Similarly, decorative animations will assure user- attention even to an otherwise dull message. Animations light up the mood and hence can be used to convey messages quite efficiently, demanding the attention they deserve. Animations tell stories Animations are the most effective way to tell stories. Children are supposed to have the lowest attention span. Animations capture their attention quickly and keep them engaged for hours together. Similarly, businesses can use animations to tell stories. Brand stories, customer stories, success stories, how-to videos, growth stories and more can be created and shared on the website and on social media to gain more visibility. Decorative Animations Decorative animations convey some lighter messages to users. They are intended to capture user- attention and retain them longer on the website. Original and creative decorative animation can prove to win over more leads and conversions. It is important to make sure that the animations are on the lighter side, not to overload the webpage. Also, make sure that they are not distracting your users unnecessarily. An optimal use of animations on web and UI will definitely boost your user engagement on site. Attractive and sharable animations will also gain you better visibility on social media networks. Businesses use animations on their webpage for one of the above purposes. They serve the purpose of capturing user-attention and retaining them for longer run. They are also shared widely on social media networks, turning attractive animations into lead magnets. If you are in the creative business, animations help you to showcase your creativity in the most effective way. They help your clients gain from motion graphics without having to depend upon celebrities or human endorsements. Outstanding animations not only gain you user attention, also gain you rich leads. From micro- interactions to explainer videos, animations offer a unique, attractive, and easily understandable solution to businesses for their websites.

What makes a good landing page design?

We may all have seen those social media advertisements with a link, clicking on which takes you to a specific web page that tells you more about a particular campaign or the company itself. Ever wondered why not take you to the homepage of the website? That’s because the homepage is more generic. It contains a lot of information on the company, brand, and products which may not interest the customer. The customer may be only interested in a particular campaign which was marketed. So instead of directing a customer to the homepage, they are taken to a landing page. This landing page will be attractive, responsive and have ample information on the specific campaign that will interest the customer. It will also have a lot of information useful to the customer and about the customer that helps the company to better understand the source, customer’s preferences and his/her navigation options. The landing page is the spirit and soul of a website from where the information about the visitor can be captured with the help of a conversion form also known as a lead capture form. It is important to know about the landing page, basic characteristics of the page, importance, and features of a good landing page design. What is a landing page design? The landing page is a separate page on the website that is made for only one transformation purpose. These pages are not dependent on the site and are majorly created for advertising and promotional campaigns. These pages can be created without the help of any developer and are an excellent way of converting the visitor into a lead. The prime objective of a landing page is to make the customers aware of the company products and permit them to purchase the same with the smooth and easy user interface and understanding. Five Vital components of a Landing Page Design There are five hard core basic features that are required for a Landing page Design and they are: Unique Selling Proposition also called the USP which comprises of o Main Heading o A supportive heading o A strengthening and underlining statement o A finishing reason Social evidence like testimonials, customer feedback and reviews and any awards were given The advantages of the deal to be presented in bullets and numbers and highlighted. Images or videos that support your context The Call-to-action Importance of a Landing Page The landing page is a source through which advertising and leads generated can be made more helpful and useful. Its importance is stated as under: Acquire and generate leads Provides vision into the success of the Offers from the marketing segment Vital Features of a Good Landing Page Design Since the landing page is an important aspect of lead generation and conversion, it must consider the following aspects: Headings The very first thing which is noticeable by the customers is headline so it needs to be such which sums up the offer briefly but clearly. Copy and appropriate Keywords The text should be represented in bullets and numberings and keywords should be boldly highlighted. Hidden Navigation and social media Sharing Links The navigation bars should be hidden to avoid distraction and the links on landing pages should have a connection to social media sites to easily share with others. Forms to Capture Leads and Images This is very critical as this is the form from where the visitors’ information turns to leads and the page should have an image to make the page more attractive. A landing page design is an imperative tool for online marketing and can be used to benefit from sales, lead generators and to foster the predictions.

ecommerce web design company in india providing affordable price | Low Cost Web Designing India | Low Cost Website Design Company | 9 Aug 2017

How Much Does It Costs to Build a Website in India?

Introduction The website has become one of the most primary and widely used media for both individuals and business alike. This has given a great boost to the thriving web development company in the country. With the affordable web design cost in India, it has become quite economical for anyone to build their own website- either personal or professional. Have you ever fancied how much it takes to design a website in India? Well, then you have stumbled upon the right place. As in this article, we will be talking about the “Web Design Cost” and few other key factors associated with developing your own website. Before we get into the big question on the Website design price, lets first try to understand what all various types of websites are there in India; well to start with there are ‘Blogging sites’, ‘eCommerce sites’ and there are ‘Web portals’ to name a few. Why are websites so important? In today’s digital age websites have become imperative for both individual and business alike. If you thinking why so, then here are the key reasons: 1)The website offers an online presence to both individuals and firms. 2)It is one of the most cost-effective ways to connect and express. 3)It is a convenient platform with round the clock access and operation. 4)It is easy to customize and collaborate as per individual needs. 5)It adds more credibility and trust to business with immense exposure globally. What are the Price Determining Factors for any Website? 1)Domain Name 2)Web Hosting 3)Web design 4)Contents Well, the above-mentioned factors have a vital role to play in determining the cost of website designing. From getting the desired domain name to web hosting and building the apt design and content structure adds to the cost. In India, you can get a domain name (address of the website eg. https://code9tech.com/) for as low as Rs 5000, and be hosting the website as per the size of your website (number or web page and space) can vary at the minimum of Rs 7000. With years of experience and huge client base, we at https://code9tech.com/ provide the best and affordable website design cost for all types of clientele. Being an award-winning web design and web development company, we have a team of professionals who have the expertise to design tailor-made websites with an assured round the clock assistance. For the best web design services, you can always feel free to write to us for any queries or suggestions on web design services and our team of dedicated professionals will get in touch with you. You can even keep up with overall the latest updates on web development services and best deals via our social media channels.

responsive web design infographic | step by step responsive web designing process | 6 May 2017

Responsive Web Design

About the Designer: ANAS is a Web designer at Code9 Technologies, a Web design company in Cochin, Kerala.

best seo service agency | global seo service provider | world class web designers | 24 Mar 2017

How even great Web designers can kill SEO!!!

We all know that SEO can work wonders boosting your web traffic and return on investment. But have you ever wondered why there’s a rift between the Web design elements and SEO? In fact, if the SEO elements are not carefully designed, a website with the best of design and SEO elements separately can fail miserably! Make sure that the following points are well taken care of by your web designers or else, it might kill your SEO goals: Title, Heading and Image tags The designers have to provide the tags for Title, Heading and Image’s alt etc. Meta and short descriptions are crucial for SEO since these are displayed along with your website link in the SERPs. It is based on the Meta, Title and description that prospective customers decide on clicking your link or not. The Title, Heading and Image alt tags influence SEO and SERP page rankings. Too many and too Large Images Using images is a great way to attract customers. But then, if your page is all about images, it may take forever to load. Like heavy multimedia files, large images also may get very heavy. Moreover, you cannot SEO with just images. You need text content too with which you can attract customers as well as search engines. URL Structure The website’s URL structure also decides upon its impact on the customers. Broken links should be removed and a hierarchical URL structure can be implemented which will be easier for the user to follow. You can set the redirects to the new pages in a single 301 redirect repository which will turn out to be a safer bet. Web Security The moment you have some vulnerable design elements in your website, it is automatically blocked by the user’s antivirus / anti-spam software. This also does not help SEO.

Benefits of Custom made Web design & Web development

Anything customized to suit your specific identity and requirements makes it even more worthy. That stands true for Web Design and Development too. With so many software and application vendors available on the internet and locally, it is very easy and quite cheap to buy a readymade website. Clients are usually given an option to choose from some existing design and theme templates and get some catchy content to showcase their company details. But are these enough? Don’t you think your brand deserves better options, better exposure and better traffic than what this readymade, one-for-all solutions? Here’s why you must consider customer web design and development options: Get your suite (site) tailor-made – for a perfect fit.. Custom made websites are like suits made to order. They are made from the scratch or customized enough to meet all your requirements. They highlight your curves and features and hide all unnecessary information. They are more secure and provide quality content. Build Brand Identity Customized web designs will never look similar to some other brand’s website which gives you an added advantage. They highlight what your brand is all about. This helps build your brand image. It is very important that more customers identify your brand and relate it to some of its core features instantly and your custom website design will help you achieve that and more. Get SEO empowered If you are considering a website, you cannot hide from SEO. Search Engine Optimization helps your brand in many ways. It helps improve your brand’s visibility online and increases your web traffic considerably. SEO is a great investment if you are looking for the online presence with your website. Customized web design and development will ensure that all latest white-hat techniques of SEO are applied on your website. Most of the web design and development companies also handle SEO and SMM which help in optimizing the content quality. Leverage from Digital Marketing & Social media marketing Digital marketing not only increases your site’s popularity but also improves your brand image making it appear more reliable and appealing. Social media has become the biggest marketplace and also the biggest source of customer information. If you want to leverage both, a customized website is a must. Customized websites include elements on your website to track your lead sources and customer behavior. These are valuable information you seldom get in readymade websites. Since you are paying a handsome amount for your website, you better make sure you get the most out of it. Customization may cost you a little more than a readymade website, but it comes with a whole range of advantages, some of which are listed above. The little extra that you pay can be considered as an investment on an invaluable asset which your customized website will prove to be. Data security, user experience at par with your brand image and scope for further customization as you grow in the market are some other interesting advantages of custom web design and development. About the Author: MANJU is a Content Writer at Code9 Technologies , a Web design company in Cochin, Kerala. She is well-experienced in Web design and also a passionate about music, reading, 3D printing techniques and writing non-tech articles.

top website builder in India | why u need a website infographic | why your business needs a professional website | 7 Mar 2017

TOP 4 REASONS, WHY YOU NEED A NEW WEBSITE?

About the Designer: Ramitha is a Creative Web designer at Code9 Technologies, #1 Web Design & Development company in Cochin, Kerala.

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