Latest Tech & Digital Marketing Blog

16 Sep 2021

LinkedIn Marketing tools to enhance business growth

We do understand that if you are a digital marketer, or entrepreneur, leveraging with the best Linkedin marketing tools and strategies is next to essential for the survival of the business. With competition on the rise, getting connected with the decision-makers of a company or startup will help expand your customer base. Among the main social media players, Linkedin has to gain prominence in the virtual space rapidly. Though it falls behind the digital giant Facebook, still on the professional side, Linkedin Marketing Tools have proved to be a strong platform to build connections and to amplify business. If you are eyeing result-oriented digital marketing strategies, we have good news for you! In 2021, Digital media owns a pretty hefty share for grabbing attention, reaching out, and churning sales conversions. With no more window shopping and street stalls, online sales are the most sustainable medium of expanding entrepreneurial expeditions in a steady manner. By the way, you need a website for this too! For those in search of web development companies in Kerala, India, and for any website outsourcing services, we can chime in great website suggestions upon further contact. Data Statistics that will show the power of Linkedin Marketing To start with, we are a professional web design company in Kochi and have experienced a relatively positive response with minimized marketing efforts on Linkedin. Recent research revealed some positive counts on how Linkedin is being used worldwide. Let’s see the stats: Did you know that Linkedin is home to over 740 million professionals? They belong to over 200 countries spread across the globe, including people who belong to over 55 million organizations. On average almost 1 billion communications take place every month on Linkedin and that engagement level indicates the scope of marketing on this platform. Over 11 million Linkedin users are entrepreneurs, project managers, team leaders, and game-changers in their respective niches and industry. Stats show that while people do not spend time on Linkedin, the impact of the media is high. Almost 80% of the B2B marketers have noticed that Linkedin Marketing tools are effective and most of the B2B leads sprout from Linkedin. Okay, if this has left you shocked, you are on the right path, friends! We have a lot of the work to do and by any chance, if you need a web development agency in Cochin to get this messy work done, we are right here! How to promote your company page on Linkedin? Often, small-time entrepreneurs and digital marketers figure on How to promote their Linkedin company page, and here are a few workable Linkedin Marketing strategies to start with: You see businesses are made of humans with diverse thinking constantly on the lookout for new ideas! They become part of Linkedin to hear something positive and different from you! Linkedin Company Page Start off with building a proper Company page and that is the foremost step to marketing your Linkedin Company profile. Often, when we build a complete digital media plan for our clients worldwide, we have been acknowledged as the best web development company in Kochi. This is because we give importance not only to the web development and web design but also to building a proper Linkedin Business page which includes: The Company expertise, the key products and services, the team behind the company, and also the target audience. Pen Down Value-Added Content Did you know that in 2020, Bill Gates had published some of his interesting professional thoughts on Linkedin? This had indeed dwelled on people management, empathy, professional care, etc; and was received well on a worldwide basis. Business digital marketing is more than just fitting the Linkedin profile with optimized keywords. People come to Linkedin for information, connections, and analyzing brands, products, company growth, etc. So, it is your duty to engage your target audience with relevant information. Build the Credible Factor List down the trends searched across the globe, find answers to queries and misinformation for probable clients and even exciting clients. This builds your credibility and that would make your audience feel connect more with the Company. Linkedin Business Communities Be part of professional business communities on Linkedin. Digital Marketers consider such communities and groups as viable Linkedin Marketing tools to connect and share more information with regard to the product/service. Best Linkedin marketing tools Have you noticed the promotional message of Linkedin? It goes like Set Goals, Drive-in Leads, and of course, then companies can celebrate ROI. The formula looks simple, but you need to seek assistance from the below listed Linkedin Marketing Tools to let the magic work! Tool 1: Linkedin Plugins We totally agree that managing websites and all your social media accounts at the same time can be a bit of a strain. When you use, Linkedin Plugins, the messy work gets more streamlined and focused. Just hop into the Linkedin widgets, install them onto the website. This would allow visitors to connect and view your Linkedin profile easily. From easy autofill options, share and follow cons, and easily generated Javascript codes, quick connection-building strategies are made possible. Tool 2: Lead Fuze Spotting out the right lead seems to be a never-ending chore for digital marketers today. With over 700 million Linkedin members in the picture, the challenge of finding prospects rises even higher. LeadFuze is a prospecting marketing tool that helps users make lists of the targeted Linkedin accounts with a customized search criterion. Once the lead lists are made, then marketers can start conversations, or call to kickstart the lead conversion process. Tool 3: Linkedin Small Business Whether you have a big or small organization, Linkedin opens doors for plenty of sales activities. With the help of Linkedin Small Business marketing tools, small businesses can connect with the target audiences, share engaging content, and also build credibility on this platform. This would encourage clients to interact, review your expertise and build a follower base that would sync in the business goals. Tool 4: Salestools.io Another marketing tool

17 Aug 2021

Ecommerce Website SEO | 27 Essential SEO Tips to Drive Organic Sales

You have given your best shot in creating your Ecommerce website, right? Oh yes, it looks wonderful and anyone would love to browse through your product base. Just as much as it sounds awesome, the sales scenario is not as easy as it looks. You need to pump up your SEO strategies for your e-commerce website so that it drives in sales. Apart from that, web designs; website structures also play a vital game-changing role. You see, if you need to build up sales, your website needs to be ranked on the Google search engine. For this, a little cleaning up, and including the right aspects by a reputed web development company in Kerala and from other parts of India will help you attain a Search Engine Optimized eCommerce Store. Trust us, there is no magic gimmick that helps you drive in sales like advertisers keep screaming out. You need to drive up the organic website sales and that can be done with proven, powerful Ecommerce SEO tips that actually skyrocket your digital visibility and thereby scale up the sales. Don’t be mistaken by tips as a one-step formula. If you follow our 27 Ecommerce SEO Tips, you can be assured that your online store will generate recurring sales and have a loyal customer base regularly. Our SEO tips are purely organic and reflect long-term results if followed correctly. So, let’s not waste time. We will be discussing four main segments on how any professional web design company from Kochi will help generate organic sales for your website Important Sections of an Ecommerce website Best SEO tips to channelize organic sales How to get Ecommerce website traffic (organic Google searches)? Helpful SEO tools to scale up sales Before we move on, a small cookie for you: Your Content should speak for you, don’t wait for others to push it higher. Important Sections of an Ecommerce website Often despite owning a wonderful fleet of products, and categories, sales just don’t happen. So, maybe there is still something missing. For this, we are here to break down the eCommerce website. In this section, you will learn the essentials of using SEO to generate organic traffic. If your team is handling the website content, or even your Ecommerce SEO agency near you should be able to consider the below-listed factors. How to make your e-commerce website – SEO perfect and grow organic sales? Url: This is your website address and is an essential component that will make organic SEO possible. Arrange your URL content in a manner that adds meaning to the page, and avoid symbols, numbers. Based on URL construction, Google search engine, and others like Bing, Yahoo will consider the page as authentic. This will help to rank the page organically. Meta Data: Onsite SEO is very important to improve Ecommerce organic sales. This includes the tags, page title, and page description. They determine how efficiently the search engines will crawl and reach your website page. Of course, such titles will remain invisible to the end-users (your customer base), but make sure to optimize your Meta Data and see the sales it brings in. Content Headings (H1, H2, & H3): A heading is part of the body content on any page. The first title is H1 and is of prime importance, followed by H2, and H3. They signify the importance and relevance of the content. This is where you can add the SEO words without over-stuffing so that the Ecommerce website can rank in the SERPs. On-Page links: Another aspect that cannot be ignored is the On-Page links. This means every hyperlink on each of your Ecommerce web pages. These links should be integrated into appropriate and optimized anchor texts, which should serve the purpose of On-Site SEO. Internal links (connecting various pages within the website) help Search engines determine the authority of the page. When SEO is done right, Google gives value to the E-commerce website and categorizes it as a high authority website. This pushes your online store to the top of the rankings. Backlinks: Backlinks serve the purpose of off-site SEO. These are links that mention and link to your eCommerce products or website. Today, it is important that you get links from external websites of good authoritative value for organic sales. This will potentially add domain authority to your website; thereby this form of SEO will perk up traffic to your website. The more traffic means your chances are more to go up the search pages organically. Content description: Content is the king that affects on-page SEO. Whether it is your page title or URL, the content should be SEO perfect. Ensure that the content includes the optimized keywords, topic-related information. Your content should not be overstuffed with keywords, plagiarism-free and there should be crisp authoritative content. E-A-T Content: You need to exhibit that the content is true, and reflects expertise in the subject. One of the best SEO tips for an eCommerce website is the fact that the content (whatever form it may be) should include three qualities: E- Expertise, A – Authoritativeness, and T- Trustworthiness. This indicates quality content with the right amount of SEO. That helps drive-in visitors to the website, making way for organic sales in your online store. Infographics: From 2020 onwards, not only do blogs or website content have a role to play for SEO, but even pictorial representations. This would include pictures, infographics, videos, ebooks, and any other downloadable materials. Ensure that they all have proper alt text, tags, and descriptions that are SEO optimized. As we are one of Kerala’s best web development companies, we have noticed proven searches where image SEO can boost online store sales. Landing pages: Apart from images and videos, even landing pages should be SEO optimized. Using various SEO tools to optimize content, insert the right keywords that help your landing pages get noticed in the Search engines. Landing pages are

17 Jul 2021

7 Digital Marketing Trends to follow in 2021

Digital Marketing is the buzzword of modern business today. If done right this 2021, you could see the results of your Marketing Strategies. This time we have Seven Digital Trends noted to leverage and create a huge makeover in the world of modern consumerism. It is high time any business ditches the conventional style of marketing and focuses on technologically themed marketing strategies this year. With so much competition on our plates, we just cannot handle go walk in the mainstream of marketing. Don’t you want to over and above the existing competition? That way, you can ace your marketing strategies and ensure you get results for the investments put forward towards selling your product/service. So, what are the Influencing Trends in Digital Marketing today? #1 Chatbots Did you know that Research experts have noticed that chatbots enable more engagements? Why is that so? Reliability: This is simply because when a prospective client visits your website; they tend to expect a certain level of response. Give the needed response at the right time is the key to reliability. Suppose, if you are seeking web development services in Cochin, a chatbot could answer your queries at any hour of the day. Speedy interactions: Chatbots fill this gap, as these bots give immediate responses to any of their queries. Enhanced customer support: It ensures better customer support, as clients, can move into decision-making quickly. Sound Connect: Since the client does not have to wait for real people to communicate during working hours. Digital Chatbot Takeaway: Speedy engagements could boost trust and build the customer base. #2 Artificial Intelligence Have you been fascinated by fiction movies that glamorize Artificial Intelligence thinking? Movies of this genre like ‘Matrix’, ‘Blade Runner’, ‘Star Wars, ‘Steven Spielberg’s ‘A.I.Artificial Intelligence, ‘Interstellar’, and the famous ‘Her’ have left us baffled with such ideas. AI, Data Analytics, Machine Learning are popular words that modern businesses love in 2021. It has led us into a world of imaginations, terrifying excitement, and a wide swath of technological intelligence to consider. Today, this is becoming reality and is a must-have in Digital Marketing. Why so? Enhanced Data Usage: Companies collect a lot of data from website visitors, but are they put to full use? Often not! With AI-based data analysis, companies get to understand the type of customers who come, their age, demographics, what they seek, spending power, and how they reached the website. This will aid in making more fruitful marketing plans. Automation: Often the grunt of social media and digital marketing is to craft authentic content that strikes the right audience. With automated tools, marketing messages can be streamlined, giving more ways for planning and innovation. Monitored Ecommerce Suggestions: Understanding what a consumer likes or searches for – is the key to making sales. With AI, eCommerce websites can help list down similar searches, recommendations on the prospective client’s feeds. Curated Content: Random content is a waste of time, and in fact could end your work in the spam corner! So, with proper Artificial Intelligence, the content has to be customized to give answers to what people search for. Often our clients have loved our professional web design services in Kochi, as we curate the website content, design, and development to suit their final digital goals. Artificial Intelligence Takeaway: Great AI systems are the backbone of every company in 2021. It infuses the human aspect of better customer experience and loyalty, leveling up customer retention in a planned and cost-effective manner. #3 Personalized Customer Experience Over the past year, giving the audience informative, authentic digital content is the ticket to scale the sales graphs upwards. Novelty: Who does not love surprises and new creative customer experiences? Today, with digital business and a ton of channels to promote your business, you have plenty of ways to keep your customers happy. From giveaways to interviews, to bumper prizes, to what not – creativity is yours today! Meaningful Engagement: Well, even when you get creative, make sure it is useful for the customers. They aren’t a bunch of kindergarten kids, and if you displease them in the digital space, this could backfire. Let your content have value, give good responses, clear hiccups in website UI/UX design, and sent out appealing social media engagements. Listen & Focus: Customers trust businesses that listen to them, and customize services. So listen and you will get a bunch of loyal customers, who make actually be a good word of mouth for you! Personalized Customer Experience Takeaway: If your social media voice connects with a customer’s thoughts, be assured that you will be loved. So, think from their shoes! #4 Voice & Visualization Being social animals by nature, we all love the personalized feel of a conversation, don’t we? If you are thinking about building a web design company in Cochin or perhaps a digital marketing agency, the inclusion of a voice will be an absolute sweet spot for your customers. Let’s see why: Popularity: Haven’t you seen the magic and fun that surrounds Apple Siri, and then Amazon’s Alexa? People love experimenting and interacting with that automated voice…Period Conversational: Well, to sit in your own space and ask anything under the sun, totally free is what such voice programs promise clients. The experience is relaxed, unconventional, and highly personalized. Attractive Visuals: Did you know that Human senses receive visuals and voices more comfortably than a lot of written content? Over the past year, people have fallen in love with content that is displayed on Instagram, Pinterest, and YouTube simply because the visuals play a huge role. This is why you too should take benefit from this popular digital trend and opt for more infographics, videos, and poster content while planning marketing strategies. Voice & Visualization Takeaway: The voice and eye contact add a deeper connection with the customer. They believe what they see rather than just reading a webpage. So, make that your web designs are crafted to include such popular content formats. #5 Data Analytics Have you realized

16 Jun 2021

13 CRO Tips on How to Increase Website Conversion Rate

To improve your website conversion rate is an absolute necessity these days. It is the proven medium of driving in better sales volume to your website and here on this page we will detail out How to increase your website conversion. CRO means Conversion Rate optimization and that will help gain conversions. So let’s dive in! Hey, have you noticed viewers step into your website and then exit quickly? Not a pretty sight and the basic reason behind this is that: They a lot to watch on your website They get confused as to where to concentrate and navigate The website probably did not appeal to them Heard of the 15 – Second Rule in Website Conversions? That is all you have to create conversions or experience heavy bounce rates! So be vigilant! Within 15 seconds, they decide to Exit. So, that narrows down to the ground reality that if your web design is not attractive enough and not usable enough; you are stepping into hot waters. So, lets’ ensure that your web design is done right. Period Here we undertake, professional web design projects in Cochin giving your digital identity value, and appeal in terms of color, SEO, structure, and coding. When you read further, you will understand how essential it is for your desktop website design and mobile site web design have to be seamlessly useful for users so that the website conversion rates increase for you – even while you sleep First the Basics: What is Conversion Rate Optimization? This is a technical process of tweaking the website, codes, content, tags, images so that conversions will be improved and will generate better traffic. In short, your website should look convincing enough for your target audience to take action. Next, focus on your Web Conversion Goals Tip 1: Tweak your Website Before thinking about how to increase conversion, do your backend homework well. You need to check on the website goal and visit the website from the target audience’s eyes. Have the below website checklist to start with: Check if the website is communicative and understandable Understand if users can move from one page to another and also come back to the landing page seamlessly Overcrowded pages? Time to filter out some See if your images are optimized for mobile and desktop versions Are the fonts visible and attractive? Are the color combinations about the theme or goal of the website? Is the content SEO ready? Are there bloated codes? (Get them rectified with the best web development in Kochi) Have you updated the website content regularly? Are the contact forms and call to action conveniently positioned? How many visitors are being converted into your customers? Tip 2: Set your Conversion Goals Once the website essentials have been set right, here are few website conversion goals that you need to work on: Check if your links are properly linked The submit forms need to minimal, attractive, and convincing Improve the landing pages as they represent your digital identity Encourage visitors to strike a conversation with the team Elements need to be optimized into small, trending, choices Tip 3: Track Website Visitor Flow Head to your website traffic section and keep a vigilant watch on those who visit your website. Our constant research has helped our clients get better ideas on how to create professional Cochin-based web designs for websites. Here’s how you can track the website: Take note of the visitors who visit in terms of: Demography Time of visit Time spent on website/ mobile Topic/page they visited Age and gender of visitors How many clicked on the CTA buttons Tip 4: Visitor Data Analysis Once the information has been collected, it has to be analyzed with the help of your digital marketing experts and data analysts. Configure goals, estimations, and results from the database that you had procured. Some of the key elements that your Analytical reports need to fulfill: Understand the pages that spiked the interests of the visitors Filter the data that made people exit the pages Make comparison reports on the bounce rates, return visitors, page navigation Make reports on user behavior on a daily, weekly, monthly, yearly basis Create comparison reports of advertisement campaigns that attracted visitors Sources of traffic need to be listed and compared Reviews and feedbacks need to be counted from various platforms This quantifiable data will highlight a lot of valuable information, which will guide on how to implement website conversions, how to improve web design, how to interact with customers, and how to watch the trends of visitors on the global front. Watch out: Do note that you should not go astray from your website goals as the trends keep changing. Tip 5: Competitor Analysis It is a fact that we all survive in a competitive online marketplace today and hence it would be wise to monitor: Your Competitors & Their Moves Understand the main players in your industry Understand who leads the sales in your niche of product/ service Get their SWOT Analysis Figure out where your USP stands in comparison with them List their marketing strategies and digital campaigns Focus on where you can out beat them or improvise your company’s short-term strategies accordingly. Stay updated on their customer base Tip 6: Conduct A/B experimentation testing This is ideally done to find which locations would seem to be profitable for your ventures. Regarding website conversions, you can create two sample marketing campaigns at the same time and track out which yielded more customers and added to your revenue. Such experiments will help you find the right strategy that works on a particular set of visitors, in a location at a certain time. Understand there is no perfect formula for conversions and this is will change over time. That is why you need to adapt, experiment, and choose the right one. For this, use cost-friendly methods like Google Optimize to check the category targeting and choose as per your budget. Tip 7: Answer the

20 May 2021

7 Top Web Design Trends to Adopt in 2021

The world is balancing within an unstable phase of life and during this time, the only aspect that keeps business, life, and education moving in the upward direction is the digital dimension. Over the past year, design trends have been changing as per the cultures that sprout around the world. At present, time reveals remarkable web design trends 2021 and if the digital realm of business needs to perk up their competition, the urgency to use some of the most professional web designs is almost close to necessities. When you look at the web design in Cochin, you have to compare, the various best website designs 2021 has to offer and then choose the most suitable one for web development services in Cochin. Below we have enlisted about 7 examples that have explored various top web design trends. These will provide a fine guideline on numerous styles of web design that can be used across many industries to increase promotion, engagement, and lead conversions. Just a small cookie point, which has commonly been noticed, is that, since our lives have been confined to our homes and the work at home or study mode, digital trends show that they are accommodating more avenues of crisp, and comfortable color tones, and engagement ideas for people on a global level. We have broken it down into 7 criteria for your better understanding: Merging Digital and Physical image flow In 2021, the website design trends have evolved to feel comfortable looking at the screens for long hours at a stretch. This brainstorming session has led to natural images or rather images that resemble real-world physical looks. This way they can connect to the outside world, even by sitting at their workstation at home. For example, some of the modern web design Kochi-based experts focus on infusing real-life people or flora and fauna into the digital style flow, thereby adding a touch of life into the visuals. This creates a very natural look, and the user will not feel over-stressed by continually facing the digital spaces. Soft Toned palettes are preferred for graphic design trends 2021 Since real-life concepts are the booming trend in 2021, when it comes to color tones, people opt for reassuring shades that keep their minds calm. It will help people who sit for long hours in front of their gadgets to accept their visuals that come across. Soft colors are also said to be more accepted by people of older ages and avoid many neuro-related issues. On the other hand, if you want to grab the attention of people, web designers, and various web development companies based in Kerala and many other designers shoot out bold palettes that would send out the message when the company needs immediate attention. User-centric video content As per experts’ review, they have noticed that the best website design for 2021 relies on the videos that connect with the users in the most customized and interesting manner. People spend more time in the virtual world now, as lockdowns and restricted movements are in force. So, they naturally would be on a wide search for quality content not just in their local culture, but also on the global front. Nowadays, based on the interests and watch choices of the users, videos will be streamlined and even embedded videos that can be displayed on autoplay mode are the trend of the present times. Most of the analytics show that if a viewer has liked a certain video, and they come back to see the same again, then this video has a better chance to enter the popular lists of videos. Also, today, as per the viewer’s likes, even the suggested videos are chosen to match their interest levels. Simplicity is the order of the day The classic eye for styles and imagery designs of the ’90s are finding a soft way back into our digital preferences. Perhaps, you could say that the web designs in 2021 are almost similar to the traditional architectural motifs that we have seen in the past. From broad motifs and figures that look simple are duly integrated into graphic design schemes. Such two – dimensional figures are easy to understand, prepare, and do not play a lot with textures. Most web designers emphasize single shades for this kind of design. For instance, if you see most of the new age educational websites, and even grocery/shopping that is portrayed in web development companies across the globe, they have given a heads up for such simple web designs. It is the colors and the simple designs that actually draw the attention of the viewer and hence is a perfect entry into this list of web designs in 2021. Trendsetting hover web designs are awesome Hey, we cannot summarize this vital array of popular web design trends in 2021, without including the silent star of the show. This deals with emerging trends that go with the website menus. When you consider website menus designed by some of the best web development teams from Kochi, these experts strongly advocate that the interface is one of the most fundamental elements when one settles in the web designs. The present web design trends have borrowed the classic menu style and given a perk up to this. If you recall, the older websites had a half hover menu or rather a gallery that would be displayed. According to that, if a person, places the mouse or pointer on the menu, certain images, lists, or objects would come, so that we know what lies within that section of the menu. In 2021, this web design is trending and today, designers create the menu, and once the use hovers on each menu, a variety of images, interesting experiences will pop up. This as per the analytics has proven to keep the users engaged and they are eager to each the difference that lies within each hover experience. The Font goes into Retro Mode If the saying ‘Old is gold ‘has been

5 Feb 2021

Amazon V/S Flipkart; Mapping User Interface of the e-Commerce Giants

In this competitive and convenience-focused digital era, no longer do consumers want to venture to the high street in order to buy items, instead, consumers want to shop from their own homes. Nowadays to sell goods and services, you don’t need a traditional street-side brick storefront. All you need is to set up a good internet connection, a domain, and a site. However, that doesn’t guarantee a success story. You’ve got to have a solid user interface and user experience to get your customers to open their wallets. Let’s have a look at the UX/UI of the e-commerce giants Amazon & Flipkart. How Amazon became one of the most glorified online shopping destinations? The bare truth is Amazon has domains in 15 countries, covering more than half of the world’s population with their services. That’s why we start the list of largest e-commerce companies in the world with Amazon: “The King of e-commerce”. Easy Navigation One of the key features of Amazon’s UI UX design is that we can easily navigate through the app and locates the products we are searching for. When it comes to a large e-commerce site, which sells millions of products should have a multi-access & nested category navigation facility. It is a tricky process and Amazon’s UI UX designers have developed the system wisely, which boosted the company’s game. Easy-to-find Products are Easy-to-sell products While searching for a product, a user swiftly scans the entire screen to find a writable search box. And the search results are displayed in a way that should help the user make a quick decision. The experts in the domain have stretched a search bar at the right top of the screen, which is visible and quickly recognizable. Dropdown Menu The dropdown menu is a fascinating feature of Amazon’s UI/UX. Unlike other e-commerce sites, Amazon gives an overview of each section of their menu. It helps to locate what we are looking for with a piece of knowledge about it. User Intuitive Scan – to – Search Options Now we can scan everyday objects and be taken to their equivalents from the store. We can also project obstacles from the store onto our surroundings. Not sure that lamp is going to look good in our hall? Amazon AR has got covered that. One-Click Ordering & Smoothly Payment Gateways for Frictionless Experiences Amazon’s one-click ordering & smooth payment gateways were “a game-changer” in the world of e-commerce UX. The users can enter their payment and postage information once and then keep on buying with a single click. This revolution has given frictionless experiences in the online shopping world. How Flipkart Stow Its Position in the E-commerce Race Flipkart is another giant when we speak about e-commerce as the core industry. When it comes to Flipkart, Health, Apparels, Sports, and Cosmetics, Books, Tools are much more preferred by online buyers. With its UI/UX features, Flipkart stows its position in the e-commerce race. Flipkart has all the features of Amazon. Customers can browse, search, find products, compare, read reviews and buy. Filter & Sorting Options One of the important requirements for an e-commerce website is to ensure that the filter & sorting options are more relevant according to the product. Flipkart has a good list of the filter and sorting options. In fact, Flipkart provides additional filter options like shoe size, shoe color, theme, etc. It gives an additional personalized user experience. Reviews & Ratings Flipkart seems to encounter many positive reviews. 95% of users rely on positive reviews to learn more about the product and decide whether to buy it or not. When it comes to e-commerce we have moved away from a user interface phase to a user experience juncture. When we speak about the front end interface, both Flipkart and Amazon seem to have a pretty adequate look and feel. However, in terms of purchasing, making the payment, selecting an item for wish-list is different for both of them. Flipkart has a better checkout interface than Amazon. Whereas in terms of smooth accessibility of the website and a lesser number of glitches are associated with Amazon.

Cybersecurity | 24 Dec 2020

Everything Needs to Know About Cyber Security (2020)

We all have heard the term Cyber, cyberspace, cybercrime, and so on. Well, the term Cyber Security also falls in the same family. Cybersecurity is an ever-changing world that hosts a field wherein cyber attacks are targeting every new technology under the sun. With the rising cases of cyber attacks, it is almost inevitable to create a technology, a virtual space, a website, an app without considering the ill effects and dangers of this subject. Cyber Security Information is a network of data, and programs that create multiple levels of technological security across virtual platforms. It works as a holistic threat management system whereby the processes are automated and integrated seamlessly across various technologies, software, and platforms. What is Cyber Attacks Cyber Attacks in simple words are highly offensive actions that target the personal and highly vulnerable information that is stored in computer systems, computer networks, and steals them for malicious practices. Ransomware attacks You must have heard about ransomware attacks and this sort of cyber threats are often organized by criminals. They may or may not target their victims, study them for a certain period of time, and then cause havoc to their computer security system. software supply chain attacks One of the most common Cyber Security Threats, that were reported in 2019 was the software supply chain attacks. Typically, this pattern of crime involves the insertion of a malicious code into legitimate software. Apart from that, there are many other times of cyber threats like Malware, Phishing techniques, and even Social engineering. The last one mentioned may seem dignified, but essentially social engineering is one of the new age methods of stealing information via social interactions. Here humans communicate with each other, influence each other, thereby compelling the naïve people to break their typical security procedures, and pass on the sensitive information. Cyber Security Cybersecurity, also known as computer security or IT security is the protection of information or data in the networks, computer systems. It may cause by the theft or damage to the hardware, software, or electronic data, as well as from the disruption or misdirection of the services they provide. It helps to proactively identify, block, and also troubleshoot the susceptible cyber attacks on a certain network. Cyber Threat Intelligence Cyber threat intelligence is the collection of data or information about threats and threat actors. This will helps to mitigate harmful events in cyberspace. Cyber Threat Intelligence is a highly adaptive idea used in the protection of data. Open-source intelligence Through Open-source intelligence (OSINT) a multi-methods methodology is used for collecting, analyzing, and making decisions about data accessible in publicly available resources. This would naturally pave the way for the usage of public information in an effective and safe manner. For this, we need to use OSINT tools that can gather information as per the targeted results. Some of the tools like Shodan to get information. to Google. This aids OSINT experts in compiling data analysis reports. Social media intelligence This was formulated based on a study on how intelligence was connected to social media and the effects of social media listening and social media living. Based on this intelligence, experts can retrieve insights on various factors like how people react on social media, how people connect, how scams happen, how certain products or services go viral, and the like. Human Intelligence Human Intelligence is a form of science whereby the intelligence information is gathered via interactions, interrogations with persons who could supply information that is connected to the topic. Today, with the help of AI, people have started using smart cyber threat security, so that the threat gaps can be filled in via studying behavioral analysis of humans, identification of malicious IP addresses, files, ad smarter algorithms of response logics over the internet. Best Cybersecurity companies Cyber Security is not feeble, but for the ones who are smart and proactive in the business world today. Below, check out the topmost demand for Cyber Security Companies that you can always follow and associate with. Marlabs Deepinstinct Kount Infoblox Cyber Security is in fact a huge dilemma that the world looks into today. Yet, with a lot of data in our hands and with the help of the above-mentioned intelligence tools, Cyber Security could make the virtual world a more reliable place to dwell in.

5 Nov 2020

Tips for starting a youtube channel

YouTube is one of the most trending options to grow your brand, your business, and basically your virtual dream of making money online! You Tube is the favorite entertainment and information spot for over 2 billion video lovers. Plus, you get to see over 80 languages at any time you need! That’s why YouTube is the second most preferred search engine in the world today! If you are trying to figure out how to play around with YouTube in ‘the right way’, here are some beginner tips that are must-have actionable techniques for every You Tuber. Gotta dream? Then define it! Choose the subject that you are an expert in or something that you would like to share with the world. You Tube videos that cater to a specific subject draw in more attention than one channel that has many eggs in its basket. So, choose which topic or niche you would like to concentrate on in life. Make sure that your video topics are: Interesting to the audience Relatable to the viewer Easy and simple to grasp Useful to the viewers Filter your target out Only once you have content that your target is looking for, then it will become easier for them to spot you. YouTube will also take steps to match the viewer’s interests with the videos that provide answers for the same. If you list down the questions, you will not have a shortage of topics for your videos. Love your competitors You need to watch the world around you, ask for suggestions and feedback from your viewers, friends, and even random people. Network and get to know the various possibilities on how to expand your video styles in the most budget-friendly manner. Super smart creators go an extra mile to just watch competitor videos, check on their subscribers, and also analyze what they like. You can do a study and find answers to certain questions: Which videos did people really like a lot? How often do they engage with their subscribers? How do they handle the ugly negative side of a reaction of comment from a viewer? Their editing style, camera choice, background choice (ambiance for the video) Make the scare a breezy affair You Tube is much more than just posting a video of your choice. You need to study how to shoot a video, whether it would be shot on a mobile or a camera, the title to be used, the description to be used and also the insertion of the right keywords in the content. You Tubers are not perfect from the start, but all make an attempt to learn how to make their video better each time. You too must learn the fine strings. Work on that Channel From the basic things like the logo, the color combinations, the topic of the video, the links provided, you need to pay attention to all of it! Plus, you need to engage and interact with your viewer crowd. The logo should be different and strike among the videos that stream out into anyone’s feed. Make sure that your account is verified and give an attractive ‘About’ section of your channel. People need to know who you are and what the channel primarily deals with. Let Creative Juice flow Creativity is loved by all, isn’t it? There are so many You Tubers who may provide videos on how to work out attractive trick shots, but those who have seen the channel Dude Perfect – would have noticed how they showcase their talent. These freaking cool guys are wacky, hilarious, and yet pamper the audience with so many innovative trick shots. Each shot is carefully calculated and performed along with a dollop of humor. That helped them rise from the humble settings to the million-dollar ground that they perform their shots today. That exactly proves that creativity can go a long way! Spice up & promote the identity Make your content as compelling as possible. Even if you have content ready for the target audience, it needs to be laid out for them. So, make your display pictures as stunning as possible. Rework, research, ask for suggestions from your audience and even your team members and friends. Stay Connected Connections are the true game-changer in this social media gamble! If you aspire to get on the trending list of YouTube videos, you need to spend time with your followers and subscribers. For this, stay connected! Add in your email id, your other social media platforms, message them, reply to their comments, and be nice to all. In your About section, be an open book, and allow them to contact and ask you any queries that they would like to discuss. You never know, this may present to be a great opportunity for you as a YouTube Influencer. Consistent and Be Real Don’t expect to open a land mine of likes, and followers overnight. You need to work, sincerely and steadily. Few things that need to stay in your plans are: The content post pattern: You need to follow a consistent pattern of posting your videos. If it is weekly, then do so. Your post twice a week or twice a month, then that too is fine. Don’t keep jumping on your posting schedule as per your moods. People on the other side of the screen are expecting you to post at a certain time, so live up to their expectations. Realistic goals: Don’t commit to a schedule that wears you out completely. If you cannot post every day, then work on something that can be done per week. At the end of the day, you need quality video, so don’t rush work, for the heck of it! Regular posts: Did you know that regular posts have occupied a sweet spot in the You Tube search ranking algorithm? Oh yes, it has. So, if you post about 1-3 per week, YouTube won’t fail to push your videos to the trending bandwagon. Build a Charismatic Identity

24 Sep 2020

How Social Media Algorithms Work: A Guide for Marketers

What are Social Algorithms? With an eagle eye approach, we can dissect out numerous strategic insights from each of the social media platforms mentioned above. Social media algorithms are a scientific and technical pattern established by the social networks with two goals that need to be fulfilled: It aids the network to sort the posts that have been submitted by millions of users based on the quality of content The posts are then directed to the personal feeds of the network users, based on their interest, past preferences and viewing experiences. Significant facts about the Social Algorithm A Social Algorithm was created with the basic aim of retaining the interest levels of viewers and motivating them to linger on the website for longer periods of time. With the help of the algorithm, the networks understand which post will be more preferred by the users, which topic will actually make any viewer crave to see it and so on. Social Algorithms have the capacity to study the behavior of a user, record it and then find posts that will pique their interests. That would make induce any user to dig into the content without any force. Instagram Algorithm This photo sharing platform has definitely moved a long way in trying to figure out the best way to customize the feeds of an Insta user. The algorithms consider a few factors like: The time and date of the published post If the post content would match the interest level of the Instagram user Engaging or Boring posts? The more recent posts your Instagram feed has, it gets noticed easily. This is one major reason why you could find celebrities and social influencers post frequently in a day, to keep their fans engaged. Relevancy is key: Instagram check on individual posts and then accordingly try to fill their feeds with relatable content. Engaged, Influenced or Boring Posts: Depending on how a post can earn likes, reshares and comments, Instagram figures out the engagement level of the post. Hashtags: Do not forget that hashtags play a vital role in promoting your post. Do list out the related hashtags that are popular for your type of feed and add that to your title, and description. Stories: An Instagram story lasts for 24 hours only. You can add memes, images, videos, or written posts. It should contain the relevant hashtags while posting. Twitter Algorithm Twitter has been internationally accepted ever since 2006 with its adorable tweet and birdie chats. Like Instagram, it too went by the simple mantra of displaying posts, messages, tweets, replies, retweets, shares and likes in the reverse chronological order. How are the Twitter posts evaluated? Firstly, the moment a Tweet has gone live, the algorithm figures the topic at hand and how well it would engage with the public. Secondly, the more probable tweets will be listed out and then showcased on the timeline of a Twitter user. This will be placed on the timeline based on the past tweets that have been highly scored for engagements. So, based on topic, locations, such tweets will be available for viewers. Thirdly, depending on what your Twitter reacts, post, and share, those feeds will also be added to your timeline, as it is considered that your interests will match with such topics. YouTube Algorithm One of the most popularly visited websites on Earth happens to be You Tube at present. From entertainment, to instruct, to learn, people have taken the huge ocean of you tube channels as their personal mentor. You Tube plays the game of marketing algorithm in a slightly different approach on the way a video makes its way into one’s feed. What a YouTube social media marketer needs to pay attention to: You Tube does not automatically push any video to a larger audience to view Based on the popular searches of keywords, titles, tags, and also video descriptions, such videos are pushed by YouTube. When influencers work on this platform, they add in the right keywords to expand the viewership umbrella. But companies generally do not follow this method and that is why they fail to attract a large audience. Longer videos will help to add more in content that is useful for viewers. Playlist creation is beneficial for the channels. This playlist should include videos that are recommended and connected to the playlist topic. Facebook Algorithm Under Mark Zuckerberg’s creative strategies, the Facebook Algorithm had been the topic of hot talks ever since 2018. They have come over a long way and still rocks the way, they send across the feeds to various groups of audience based on their viewership. But the Algorithm transformation was gradual and improved every year. Big changes brought forward: Back in 2018, the FB team used to flood in random posts in the News Feeds of a user. This would be a mixed bag of information both relevant and irrelevant. If you track back to the posts before 2018, it would have been noticed that News Feeds would include advertisements or promotional posts from businesses, brands, public announcements, and also posts coming from families, friends, colleagues also. But this was messy and broke a regular stream of interactions, likes, shares, and messages between the really connected ones. Most of the people had little or almost never bothered to look into the advertisement posts from big branded companies. The Changeover FB Algorithm Today, this informal social media platform focuses on the social conversations that stay connected, related and interesting for every Facebook user. The new Facebook Algorithm has signaled trackers to determine the posts that would excite and spark reactions from the public.

4 Sep 2020

Improve Website Conversion Rate through Better UX Design

Has a sound website, but no returns? Has a classic virtual space, but can you see your website being listed in the Google search? Do you have an alarming bounce rate? If yes, seems to be the answer, gather your notepads, un-clutter your website and see how you can turn your website into a money making machine! UX has been the striking buzzword in the technological and digital space, ever since the early 2000s. Have you ever thought about ‘How to improve the website conversion rate?’ In the world of digital business, all companies need a website. This (Website) is the interface that helps to attract probable consumers, engages with clients and scales up business to a commendable level. Over time, people have gained tremendous benefits by using UX designs within a website. One of the major benefits of a professional UX design is that, it aids to the website conversion rate. If this is the one topic that you have been searching for, do feel free to read on – as practical, well experienced solutions to Improve Website Conversion Rate through Better UX Design have been explained below. If you are a graphic designer, a website owner, a lead generator or an entrepreneur, this article will guide on how a simple UX design will be able to generate a proven website conversion for any product or service. What is a UX design? For a business website, one essential element is the presence of a quality UX design. Now, what is the UX design? This is a technological concept that was introduced to enhance the user experience while using a website. UX is better known as user experience, involving a process whereby the design of a website is augmented for improved functionality, visibility, branding, communication, usability and also steady business conversions. The most important elements of any UX design are the User Interface design and the usability factor. In short, a high quality UX design should be able to give pleasure to a user, prompting to stay on the website, engage and fulfil a website conversion with no compulsion whatsoever. This is a silent form of sales branding. If you find that your website content is bland and not yielding the income you dreamt of, then your techie gang will need to rework with the UX designs as the base plan How does a quality UX design benefit your website viewership experience? If you are at ease while navigating in a website, if you like the pictorial representations and the content, style the way of communicating with the owners and have a wonderful browsing experience – then you have just witnessed and experienced a high quality UX design. If the website navigation experience has been fun, aesthetically presented, valuable in terms of context, fluid like experience irrespective of the gadgets used, then you have just witnessed and experienced a high quality UX design. What are benefits of Professional Better UX design? Having understood the concept of UX design, let’s break down the benefits that a website owner would achieve from this: Professional engagements With seamless navigation, the right type of design and font style, clients will be happy to interact with professional websites. For this, quality images (original ones) help to create a better user experience, thereby enabling more business conversions. A web layout that is sleek and professional will increase the credible rate of the website. This facilitates more interactions, businesses and searches with regard to the company. Faster page loading Have you exited from a website if it takes too long to load a page? Well, that is what a good UX design will fix smoothly. The faster the page loads, the more time people like to stay on the page, read the contents and also move on to the related content in various other links. Nowadays, mobile perfect websites have to load fast, as only they will be promoted by Google via the search lists. Call to action initiation A website with a high quality UX design should have a call to action button. Studies show that once a website visitor has gained trust over the website, there are more chances they would look for an easy way to connect with the concerned website officials. For this, the call to action button (CTA buttons) should be placed in noticeable spots in the page. The encouragement should be passive, and yet grab the viewer’s attention. The font, colour, test style of the Call to action button should be noticed in the huge collection of images and text. With the right UX design, viewers could click the CTA button, driving more traffic to the website. Hassle free website conversion Technological experts ensure that when the layout is appealing to the website visitor, this attracts more engagement from the target market. More engagement facilitates high website conversion rates. A UX design will add on value to the browsing experience, as it enhances certain factors like usability, smooth navigation, and clear cut communication. Indirectly a competitive UX design is a silent brand promoter, and that helps in building the only brand perception of the products and services of the company. Transparency is the backbone of website conversion Transparency is trusted: When facts are laid down in a crisp format, virtual customers trust the website quickly. Impressive page designs, bold test with bulleted points make sense to a visitor rather than a long essay. When a query pops up in the contact form, this needs to be attended at the shortest time possible. The reply or solution should always hold a positive feel within the service or message. Streamlined Content Streamlined experience is often not specified, but according to our personal experience, streamlining the right content can help the visitor to stay on the site for a long time. If satisfied with the interaction, this would lead to a profitable conversion. By streamlining, it indicates that if a visitor has come in

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