Latest Tech & Digital Marketing Blog

19 Aug 2019

How to start a successful freelance business?

Freelance Business seems like a fairy tale for many, but if you are on the right track- it could fetch an enviable bank balance. The regular 9-5 job is often something that most regular office- goers dread to do. Almost everyone if given a chance would love to jump into another option of earning money if given a chance. Nowadays, freelance is another option that you can think about. Many proven methods of working have sprouted up around the web. So, if you are ready, we will guide as to the essentials of beginning a successful freelance business with ease. Five Behavioral Basics of being a freelancer Good Networking A must for every freelancer. Once you are at home, you become more disassociated with the public. Only if you mingle with people, can you lay your hands on more projects of your taste? How to Run a Successful Freelance Business? There may be many techniques available around the web to get your freelance business running and surviving the odds of business. But here it is different. We believe that’s experience counts and that is what we have laid out for you. Our 7 golden lessons will help you travel through the initial phases of business. Study the market well Homework is crucial for any work you do. Understand that you plan to take your baby steps into a totally new field. So, study well about the opportunities that are offered in the industry. Understand if you have all the gadgets and the ambiance set right for a smooth working environment. For example, understand the type of PC, the internet connection, the software and the skill that is needed for each work. Identify your skill Once the initial study has been done, you need to compare whether you have the necessary skill to do a certain job. Never choose a job because of the earnings you can make through it. Instead, see how well you can perform the job. For example, if it is a data entry job- it needs a reasonable typing speed. If you think you can do it, go and attempt the job. Similarly, if you like to simpler click and earn jobs, then that should be your pick. Mark out your niche Next, once your skill has been identified, understand what sort of niche of work you are really interested in. For example, if you are originally from a medical background – jobs like medical transcription may seem to be easy for you. This is because you could probably recognize the terms connected with the field. But if you are a poor listener, then that job could be a really hectic work. It could be because you get bored in the medical dialogues pretty fast. Instead, if you feel you could fare better by creating youtube videos, then that could be an area you may shine. You are a brand No more are you associated with a company. So, the need to make you a brand is highly necessary. Be if a freelance graphic designer, or a blog writer, or a freelance fashion designer – you need to establish that via social media platforms. So, for this, you need to get into professional platforms like Linkedin and even professional forums and show that you are available for work. The Free Mode In order, t prove your real talent, feel free to offer a few free services and get noticed. Once people know that you are worth the money they pay – more work will follow in. A newcomer will always find it difficult to get established. So, this is a way out of getting your first chances with new clients. This is also a phase wherein you understand the way business works, and also the preferences of your clients. Take it as a study time rather than a time of losing probably income. A bit risk is needed before you really make money. Welcome the extrovert in you If you have always loved to cocoon your life in its own world, then freelance is not going to be your baby. Instead, you need to make an effort to meet new people, find new formal and informal acquaintances, as these are the sources through which you will be getting many jobs. Express your ideas in parties; go for social meetings and exhibitions so that people get to know about your customized skill. Try to update your online profiles, and respond as people enquire about any job.

1 Jul 2019

How to make money as a designer

Talent is a rare piece of an asset these days, and if you are the creative kind you are truly blessed! But apart from talent, you need to know the nitty-gritty tips on how to cash on your talent. If you are in such a dilemma, then this blog is especially for you! If you need to exist in the world of business, you need to know how to pull the right strings at the right time, so here’s how the game goes. We have 8 glorious steps lined up for you. Remember one thing: If your backgrounds works (research) are up to date, you are ready to get on stage and shine out! #8: Get your portfolio in order Okay, you first need to get the clutter out of your frame. Just keep what is really good to show others. Possibly, your early days’ work may not that professional, so stash them in your private files. Arrange a few really cool ones in your portfolio. This is what you need to show your clients, so let that speak for itself!! #7: Set your charges as per your real worth Most designers actually do not know the worth of their styles. Each designer is unique in their own way. It is you, and only you who can decide the price for your services. Of course, if you are a newbie, then it is best you work in a company, know the nuances of business, and then step out on your own feet. You see, everyone would love to get your work done at the cheapest rates. Nothing to find fault about it! But, you need to specify your worthiness in terms of a rate. In this world of business, clients are ready to pay a few more bucks for real awesome talent. #6: Advertise the Pro in you No use, if the world does not know about your talent. So, spill the beans out into the world! Your potential is not supposed to be cocooned in your laptop, or your room. You need to speak about it, go for forums, social meetups and speak up. During, this time that you need to showcase your portfolio, as nothing beats such golden proof of your expertise. #5: Spruce up your Linkedin profile Okay, many designers think that Linkedin is no place for them. But that is not true. It is a place where real professional talents get together. And you are a part of this cycle. No business is successful with more logos, cards, colors, right!! So, get out there, exhibit your portfolio on your Linkedin profile and see how people come asking for your services. This is a world where visuals make all the first impressions. And, today, it is a designer who makes a project look extra sexy and pretty, so go for it, and revamp or create your Linkedin world of connections. Plus, let us remind you that Linkedin is considered as a reliable platform, so your presence in that- will do you heaps of good! #4: Shell out on top-notch tools Make sure you learn the best of the tools in designing like Photoshop to be a true pro. Keep a bit of HTML and CSS under your sleeve and clients will love a person who can manage development cum designing! Next, tools like ShortStack will aid in planning your projects and record each designing milestone in a systematic manner. #3: Templates are hot sellers always If you are one who has a great eye for detailing layouts, then templates are the best choice. Try building your own niche in UL designs, brand portfolios, company guides, and magazine layouts. If you do know how to mix and match colors, and shapes and pass striking messages across- template business can be your most reliable baby! #2: Define your product line From banners, presentations, videos, and websites- the choices are so many. Start with a few, and then grow your product line. Keep building your portfolio and also update in those respective fields with the latest technologies and International preferences. #1: Get your online store ready! Oh yes, this is a must. Get an online store where you sell printed calendars, cups, mementos, and anything that appeals to the masses. From cute pens to customized T-shirts, let your designs rule the online world. Keep your rates affordable; give freebies to attract more crowds. Some Designing work secrets you need to keep in mind always Practice makes perfect, so keep polishing on your skills every time you get some free time. It is a must to perfection. Be consistent with your performance irrespective of your time lags, deadlines, software issues. Get it done to your client’s satisfaction. Nothing is sweeter than gaining their trust in life. Trust us, they will come back for more – once they are convinced with your work. Positivity is the foundation of your world. All your works won’t be accepted in one go. It’s ok. Keep the positive vibes moving! Once your destiny reaches the right moment, you will be known to be a fully fledged designer who actually makes money. After all, if you are determined- you can touch the stars. So, stay focused on the fact that you must make money with designing and follow the steps mentioned above.

8 May 2019

How to Boost Your UX with Clear Visual Hierarchy

Any product needs a brilliant advertiser, and in today’s online digital world- we have fabulous advertising agencies to promote the product, its logo, its banners and all of it. But how do you direct people to visit a particular page or app? That is where visual hierarchy comes into the picture. Let’s see the crucial role that visual hierarchy plays on the life of UX. With over ten million websites, social media pages, images screaming for attention, how do we settle on a special few? How do we comfortable with just a handful of websites? Well, that is the magic of visual hierarchy! When you consider the web design process, it is a visual hierarchy that helps people focus on actions or content that needs more attention than the rest of the webpage. Visual hierarchy guides people to notice and absorb certain information. When this technique is used in print design, or an app or even web page; ultimately it helps in bringing out one of the best optimal viewer experiences that a web visitor would ever have had in life. When did the Visual Hierarchy begin? Turning back to the early days of visual hierarchy, history reflects that it had been used during the times when print was the most important of media, content, awareness, and advertisement. It is a fact that visual hierarchy does aid in taking virtual designs to the next level. Gear up your UX via Clear Visual Hierarchy Visual hierarchy guides people toward content or actions of importance. It determines the order in which people take in and process the information on a page, irrespective of whether it’s a web page, web app, or even print design. It’s a vital part of creating an optimal user experience. There are many techniques that UX experts use to channelize the effect of visual hierarchy on digital products, thus helping customers experience the virtual world in a seamless manner. To get the most optimal results in web development, the SMART methodology will be used. To give you a better picture, you must realize that when a person enters a webpage, they roughly take about 15 seconds to scan the content, color, and image. If they are able to follow the website and feel it is reliable, then they would stay on the site and move over to other pages. That is the game of visual hierarchy. The idea is to grab the attention of the viewer in a silent and captivating manner. After SMART methods, another point that you must keep in mind through the web design process is the brand objectives. Depending on how the brand is portrayed, people will remember the brand, product, and USP through the designs. Four Basics to sync visual hierarchy with the web design process Once you set the objectives, you need to set the visual language and visual hierarchy rankings right. It is the visual language that showers beauty and life on the website. Once the design plan is set, we need to move towards the visual hierarchy process. First, know the composition: This indicates that the layout during the web development process should be outlined. Make an idea about where the high ranking elements should be positioned. In this segment, the designer should figure out various template layouts to cater to many different types of scenarios. It is best that the designers do this in a step by step manner of the web design process, as later on they would not miss any of these vital points. It is advised that few mockups design be figured out within the design system file along with UI symbols and patterns. Once this broad outline is developed, then the inner variants of the UI have to be set up. Second, the UI elements are to be considered. Designers will need to have an eagle’s view on their UI as it forms the foundations of any website development process. Here, now writing styles, images, color combinations, symbols, layouts, and even the expressions and voice tones need to be considered and planned out. Third, is the art of simplicity! Do not stuff the webpage with lots of content and images, as it will look cluttered and confusing. Instead, make use of white space appropriately and this improves a lot of focus on the center of the page. So, including apt headlines, call to action buttons and important links at crucial positions of the webpage can be practiced. Fourth is to give it a makeover. Just like our homes and wardrobe needs a quick makeover from time to time- so does a website or app. This is a part of web development and a must to keep their regular visitors expecting more novelty. To sum up In short, the more elaborate the visual hierarchy process is done during the web design process; this will facilitate a better customer experience. Visual Hierarchy can be incorporated into the web development and design process to enhance the professional website experience. With clear visual hierarchy , it improves the quality of UX, as well facilitates a workflow that is sustainable. The web design process attains more focus and people were to move around within the website.

9 Apr 2019

Future of Web Design and Web Development

Web Design and Development are the Game Changers for the success of any website. That proves that you definitely need to know them – if you aspire to stay at the top of the competition. Be it the age of creativity or startups, new technologies pop up from all corners of the web. So, here we would like to showcase an exciting collection of trendsetters that could rule the tech world in 2019. Our collection will consist of a well-balanced mix of frameworks, languages and quirky platforms that will make the web development and web design a totally energy-driven platform to work upon! So, let’s break it down in the following manner. Progressive Web Apps Okay, to start- this is one of the most promising trends that software wizards have set their eyes upon. If you are into website making or plan to revamp your online presence- probably this is something you can consider. Who likes a website that looks like that of the early 2000’s era? No one! People all are always on the lookout for better performance, smooth presentation, and hassle-free navigability across all devices. That is where PWAs come into the picture. PWA Eyecatchers: Fast page loading, strict guidelines to protect the website against data tampering, user-friendly, and they claim to provide attractive progressive enhancement plans. Plus, it is noted to be one of the most successful user engagement tools and therefore makes users stick on to the website for more time. Networking Security In other words, we are talking about Cyber Security. This is a world that has more unethical hackers than ethical hackers, and our websites are left at their mercy. That means that internet security is surely a matter of concern to all companies, and individuals who have an online presence. Online Security Eyecatchers: In today’s world, protecting the database is something quite inevitable. By focusing on networking security, you stop dark lurks against your website or blog. Unauthorized entry into websites, private info, modification and destruction of data can be brought to an end. Plus, it hinders the threat from spreading into the system. Motion UI Another trendsetter that we felt you should know is the Motion UI. Of course, if you are a smart and well-updated developer, then this name will not seem something a novel. But lest, in case you are a beginner in the world of web design and development, this would come to your rescue. If you need something to look attractive, then remember to keep Motion UI in your kitty. It is an essential component that augments the design of the entire website. That would invariably bring the audience to your website and of course, encourage spending a bit more waddling through the website pages. Now, that is what every website would love! So, don’t forget this name. Motion UI Eyecatchers: It exhibits outstanding animation options and out of the box graphics features. The tool helps to achieve high user-friendly usability techniques. It enhances the final outcome and that allows the website to present all the content in a much more quality-driven manner. On the Go Visibility This is nothing but the way the world uses the internet nowadays. Apart from official documentation and education, probably all the communications and shopping is done via the online mode. So, this means you need to ensure that websites, blogs, and apps are mobile-friendly. What you need to take care of is the development and design should be compatible with desktops and mobiles also. While creating something meant for mobile content, ensure that fonts are readable, clear and formatted evenly. On the Go Visibility Eyecatchers: it is highly responsive, loads pretty quickly, and ensures that site navigability can be experienced like a pleasant breeze. Just like the name ‘on the go visibility’ suggests, the media displayed will be well optimized and that means users do not need to resize the screen and images to their needs. Blockchain Technology A great invention by the Bitcoin creators and this is one tool that rules the 2019 web development scenario. If you are still fresh into this field, this list will give you an idea. Blockchain technology is one supreme, well guarded and multifaceted transaction friendly app in today’s business world. It was primarily built to ease the complexities of recording and administering the financial transaction and also making it most secure to evade any unscrupulous tampering in the accounts of the company profits and losses. Blockchain Technology Eyecatchers: It is highly transparent, yet secure with supreme resistance blocks that flow via a strict protocol while executing a series of cash flows, settlements, and other financial transactions. Single page application Hey, if this seems like a doubtful entry into this system, then you may want to read further on- as to why we included this point into this 2019 Tech Essentials List. With a ton of devices to handle, this is a must-use option for developers and designers. It‘s super-efficient when it comes to working with responsive websites, seamlessly into apps meant for tablets, desktops and any other tech gadgets. Experts claim that it is useful for a variety of hybrid apps and the latest versions use Angular and React frameworks to make the usability of any website most comfortable. One page application Eyecatchers: The new SPA keep interruptions at bay, and speeds up the performance and navigation requests can be executed with ease. Artificial Intelligence Well, dessert is always kept for the last, isn’t it? So, this is our last entry into what will rule over the future of web development and web design. AI is like a next-door name to most of the tech world around us, but still not many have caught it and brought it to practice. So what is AI and how can it help you? It is a technical medium that offers human-like intelligence. and does functions like data collection and analysis, automated multi-tasking,

30 Mar 2019

Ten Web Design Tools that help designers work smarter in 2019

This month revolves around a couple of exciting tools that would boost the workflow and create a full-fledged outcome for every designer. This according to us is very much needed for every aspiring designer. It will help you try out new exciting color combinations, fonts, and coding tricks to make the final work look more professional and outstanding. So let’s get started and know tools for Mobile App Designers/ Website Designers! Few Must-Haves Designer/Developer/Social Media Designer Tools unveiled in March 2019 AXDraft The first tool is one of the best on our list. If you are a startup, then this should be in your designing kitty. A perfect kit to help you with preparing NDAs, legal documents, privacy policies, and even employee hiring, pay, and exit papers. Plus point: It is completely free of cost- the perfect option for a startup when the budget is tight from all corners! QuickChart.io If you have been using Google Image Charts API, this one can replace it. Neat, sleek charts can be designed. A Url is given to every chart and is infused with one JSON object. The object contains all the necessary display and data options for the chart. Plus point: You demand what you need in that chart, and voila- everything is customizable. From the font, color designs, SMS, emails, and practically everything can be managed smoothly. Interactive Typography Cheatsheet If you are a perfectionist but don’t have the time to perfect the art of typography –this tool is sure to take you overboard into the world of fine designing! This cheat sheet will guide on how to try various font styles. The advantage is that now you get to write according to the themes of various websites. Plus point: Do font styles play an important part in your daily design works? This tool is fun to use, and once you know the options within it- you will surely get into hooked into it. Interactive Video Player Just as the name suggests, this video player is highly user-friendly and interactive. It is also called the IVID. What can you expect from it? The player uses a plug and plays option, friendly keyboard controls, a complete Vanilla JS web player, advanced keyboard controls and quite a quick installation process. Plus point: Super easy to use and one of the best choices even if you are a beginner in designing. The setup can be grasped in a jiffy and presentation is so very comfortable to the user. So, even if you are a UI Designer /UX Designer- this will remain handy for you. CSS Color Wheel If classic colors can be taken to the next level, this would be the first choice for all designers. The CSS Color Wheel claims to have animated various styles alongside an animated color wheel. It is quirky, entertaining and can be the best match to get your imaginations wild on the screen. Plus point: Love to have more fun with colors? If you are a creative painter, then this pen can be all yours! A complete fun, experimental and educative tool for the next-gen designers! Capture Website This is a tool meant for screenshots and will help the user catch website pictures quickly and easily. The designer will need to work with few codes and great screenshots can be captured in a professional hassle-free manner. Plus point: Give your screenshots a new creative twist with Capture Website! It is funky and helps you work with screenshots in a more flexible manner. Lunar Popup If you are looking for a tool that sticks to your budget, check out the Lunar Popup. It is free and is a highly customized HTML / CSS pop up builder tool that turns out to be useful for any website. You can play with layers and that adds to the effects and quality of any pop-up. Plus point: The animated tool helps the designer work with layers on the go! It is one of the most trending pop up builders in the market. Ludwig A tool, that allows a newbie designer and even an experienced one, to work upon model building; and its consequent training models. It boasts of highly flexible options for designing experts and this can be accessed via an open-source license. Plus point: Dislike writing time-consuming code? Then, this is your pick! A lovely hands-on toolbox, which allows you to play with; and test innovative learning models sans any code writing! Charts for Sketch A special one for the sketch experts- Here you are given a vast collection of numerous diagrams, charts, and graphs for the Sketch. The designer gets to use layers, resize in many dimensions, and mold around figures with the help of area charts, bubble charts and so much more. Apart from this, there are three basic color schemes like wireframe, standard and black. Plus point: Beating constraints and experimenting with layering styles- is what any designer can benefit from this spectacular tool. Haiku Animator If you have heard of the Haiku, then you will be familiar with this one too! The new Haiku Animator works its way through web codebases iOS and Android also. If animations have always been too hard to coordinate, the new Haiku Animator brings in a smooth flow into the design. It blends the design well with the codebase. Plus point: This is a premium designer tool, but you can try it for free on a trial basis! If your website requires high-quality animations, then this Animator will do the trick. Our Throwback on these Design Tools Technology is a very fast-moving dimension that draws a fine hairline between the professionals and the newbie designers. So, where would you like to exist? Be smart, take a look at these tools and stay tuned, as we serve in more of the latest tools that could help every designer Fine-tune your knowledge, sharpen your skills and your designing to the next

top web design company cochin | top web design company kerala | 11 Sep 2018

The Role of Decorative Animations in Web & UI Design

One of the major requirements of any web design is User Engagement. Till recently catchy captions and captivating images were used extensively to capture user’s attention. Moving pictures and animations keep the users engaged for longer. This helps to retain their attention for longer which helps increase their engagement and the SEO rank. While movies or original videos can be heavier in terms of budget and content, animations are more creative. Animations let you explore many aspects of thoughts that are difficult to create originally. Here’s what animations do to your web and UI design: Animations are attractive More than still images, animations attract attention. When you add animations on your web & UI design, they are bound to attract more people, for longer time than a still image. Retaining the users longer is vital to capturing their attention and then engaging them further to convert their interest into sales. This also improves your SEO rank, pushing it higher on the Search Engine Result Pages or SERPs. Animations function like lead magnets, attracting user-attention and retaining them for longer on the website. Animations engage users Animations add an element of engagement for users. What the text and graphic content fail to do on a normal webpage, animations can achieve it faster and more effectively. Writing engaging content is quite challenging. Day by day, users’ attention span is getting lower, which challenges the web developers to come up with short and effective content that engage users. Animations can tell stories and explain what your website is all about quite efficiently. It can also be based on content that your users prefer or like, rather than information. Animations are self-explanatory Explaining the navigation or functionality of the page can be challenging through words or images. creating how-to videos may not always be as effective as creating animations. These are like the next level of infographics that help explain matters in a much lighter and effective way than images. Attractive, engaging and informative animations help you get better attention on social media too. They are shared on popular social media networks extensively which helps you gain better visibility. Animations are decorative Decorative animations are like the decorative LED lights you see being put up in front of stores and restaurants. They attract attention without fail. Similarly, decorative animations will assure user- attention even to an otherwise dull message. Animations light up the mood and hence can be used to convey messages quite efficiently, demanding the attention they deserve. Animations tell stories Animations are the most effective way to tell stories. Children are supposed to have the lowest attention span. Animations capture their attention quickly and keep them engaged for hours together. Similarly, businesses can use animations to tell stories. Brand stories, customer stories, success stories, how-to videos, growth stories and more can be created and shared on the website and on social media to gain more visibility. Decorative Animations Decorative animations convey some lighter messages to users. They are intended to capture user- attention and retain them longer on the website. Original and creative decorative animation can prove to win over more leads and conversions. It is important to make sure that the animations are on the lighter side, not to overload the webpage. Also, make sure that they are not distracting your users unnecessarily. An optimal use of animations on web and UI will definitely boost your user engagement on site. Attractive and sharable animations will also gain you better visibility on social media networks. Businesses use animations on their webpage for one of the above purposes. They serve the purpose of capturing user-attention and retaining them for longer run. They are also shared widely on social media networks, turning attractive animations into lead magnets. If you are in the creative business, animations help you to showcase your creativity in the most effective way. They help your clients gain from motion graphics without having to depend upon celebrities or human endorsements. Outstanding animations not only gain you user attention, also gain you rich leads. From micro- interactions to explainer videos, animations offer a unique, attractive, and easily understandable solution to businesses for their websites.

top web design company cochin | top web design company kerala | 11 Sep 2018

The Role of Decorative Animations in Web & UI Design

One of the major requirements of any web design is User Engagement. Till recently catchy captions and captivating images were used extensively to capture user’s attention. Moving pictures and animations keep the users engaged for longer. This helps to retain their attention for longer which helps increase their engagement and the SEO rank. While movies or original videos can be heavier in terms of budget and content, animations are more creative. Animations let you explore many aspects of thoughts that are difficult to create originally. Here’s what animations do to your web and UI design: Animations are attractive More than still images, animations attract attention. When you add animations on your web & UI design, they are bound to attract more people, for longer time than a still image. Retaining the users longer is vital to capturing their attention and then engaging them further to convert their interest into sales. This also improves your SEO rank, pushing it higher on the Search Engine Result Pages or SERPs. Animations function like lead magnets, attracting user-attention and retaining them for longer on the website. Animations engage users Animations add an element of engagement for users. What the text and graphic content fail to do on a normal webpage, animations can achieve it faster and more effectively. Writing engaging content is quite challenging. Day by day, users’ attention span is getting lower, which challenges the web developers to come up with short and effective content that engage users. Animations can tell stories and explain what your website is all about quite efficiently. It can also be based on content that your users prefer or like, rather than information. Animations are self-explanatory Explaining the navigation or functionality of the page can be challenging through words or images. creating how-to videos may not always be as effective as creating animations. These are like the next level of infographics that help explain matters in a much lighter and effective way than images. Attractive, engaging and informative animations help you get better attention on social media too. They are shared on popular social media networks extensively which helps you gain better visibility. Animations are decorative Decorative animations are like the decorative LED lights you see being put up in front of stores and restaurants. They attract attention without fail. Similarly, decorative animations will assure user- attention even to an otherwise dull message. Animations light up the mood and hence can be used to convey messages quite efficiently, demanding the attention they deserve. Animations tell stories Animations are the most effective way to tell stories. Children are supposed to have the lowest attention span. Animations capture their attention quickly and keep them engaged for hours together. Similarly, businesses can use animations to tell stories. Brand stories, customer stories, success stories, how-to videos, growth stories and more can be created and shared on the website and on social media to gain more visibility. Decorative Animations Decorative animations convey some lighter messages to users. They are intended to capture user- attention and retain them longer on the website. Original and creative decorative animation can prove to win over more leads and conversions. It is important to make sure that the animations are on the lighter side, not to overload the webpage. Also, make sure that they are not distracting your users unnecessarily. An optimal use of animations on web and UI will definitely boost your user engagement on site. Attractive and sharable animations will also gain you better visibility on social media networks. Businesses use animations on their webpage for one of the above purposes. They serve the purpose of capturing user-attention and retaining them for longer run. They are also shared widely on social media networks, turning attractive animations into lead magnets. If you are in the creative business, animations help you to showcase your creativity in the most effective way. They help your clients gain from motion graphics without having to depend upon celebrities or human endorsements. Outstanding animations not only gain you user attention, also gain you rich leads. From micro- interactions to explainer videos, animations offer a unique, attractive, and easily understandable solution to businesses for their websites.

best affordable seo service providers in india | best modern webdesign company | top web designers in india | top website builder in India | 13 Feb 2018

10 YouTube Tips For Online Businesses in 2018

Haven’t you ever noticed that social media users are being hooked to videos of late? That’s the power of engaging content that YouTube videos create. Businesses have understood the importance of having engaging YouTube videos to promote their brand. It could be advertisements or YouTube demonstrations on how to use a product. It could even be a review or a story related to your product. Whatever be the reason, YouTube videos have definitely become one of the most powerful ways to engage your audience. Here are 10 interesting tips you can use in 2018 while using YouTube videos for your online business: 1. Use Hashtags Hashtags are ruling the social media. Just make sure that you use some unique hashtags and relevant ones to tag your business videos. That way, your videos and content will be more visible to the audience as they search for the topic. 2. Create unique and engaging content If you ask anyone about online content, they will ask you to be unique. It is important to have unique content on YouTube to engage your leads and customers. Copied or plagiarized content will only land you in trouble. So make sure that you spend ample time on ideation and crafting unique and engaging YouTube content. It could be general videos, DIY or promotions, make sure it engages your audience. 3. Use YouTube SEO If you thought SEO was only for long-form text content, it’s time you learned about YouTube SEO. If you want your videos to appear during searches, make sure you write very long descriptions of the video. There you can include the SEO keywords. Also make sure that you check for video keywords and include them. Encourage your users to subscribe and share your videos. Online communities also help with YouTube ranking. 4. Localize the Content Did you know that YouTube videos can be navigated in 76 languages? Content is best understood when localized. Latest technologies let you localize your content quite easily. Your YouTube videos can be subtitled and dubbed in 76 languages to localize them which will help you reach out far wider. 5. Immersive 360 0 views Immersive 360 0 views let you experience the content rather than just enjoying it. Virtual Reality and 360 0 views have changed the way people watch videos. Sports, documentaries, travel videos and musical videos are using this technology to engage the audience even more because of the unique experience it offers. 6. Live Streaming Videos Live-streaming has already become quite popular, thanks to Facebook. It is already proven that live videos can engage more people. YouTube also lets you go live, if you have 1000+ subscribers. You can build your audience and then go live to build some more. 7. Offer exclusives and bonuses One of the best ways to engage your customers with YouTube videos is to offer special discounts and rewards for subscribers. This way, your subscription will increase and it will boost your overall revenue too. 8. KISS – Keep It Simple & Short Don’t complicate the videos. Animations, videos and stop-motion videos are all great ways to engage your potential audience. Though the making process is complicated, animations are the simplest form of content people can relate to. 9. Share them on your social media networks Your social media networks are the best ways to promote your videos. More than a million videos are posted on Facebook every day. If your video is outstanding, it will attract a large audience who will share them further. 10. Encourage the audience to share it Offer special rewards to your audience who share your videos. That way, your videos will reach their contacts and then it is similarly passed on to many layers of friends and relatives. YouTube has a billion viewers every hour. Many millions of videos, images and messages are posted on popular social media networks such as Twitter and Facebook. If you create engaging and attractive YouTube videos, you can boost your audience to share to earn special rewards scheme. You can add SEO to rank your videos better. Unique and quality content in the video format will definitely fetch more audience. Direct them to your online business with links and you can boost your online business too.

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Technology Trends Changing Ecommerce in 2018

The last 5 years have seen the most revolutionary changes in the ever-evolving IT industry. Changes that have changed the way the world economy functions! Some of the most significant changes that we have seen are in the ecommerce sector. As the focus moved from brick and mortar stores to websites, the changing technologies have also changed the way people shop. Virtual reality, personalization, mobile technologies and machine learning have all made eCommerce websites highly popular and profitable. Here are some of the changing ecommerce trends to look out for in 2018: Voice Search With voice assistants such as Siri and Alexa already quite popular in many parts of the ultra-modern world, voice searches are getting more popular among the users. Even the mobile users rely much on voice searches, especially on the go. But search engine optimization is largely based on text searches which leave behind a whole lot of rich leads who use only voice to seek information. 2018 will unleash the potential of voice searches using Machine Language and other technologies. Omni-channel Retail Retails are already using different channels such as social media networks, television, radio and all other popular media to source information, brands and leads. The ecommerce market is realizing its potentials and competition involved which prompts them to invest in omni-channel marketing and engagement for demand generation, brand recognition, customer retention and thus attain profitability. B2B in eCommerce If you thought ecommerce was targeting only the direct consumers or B2C segment only, you are completely mistaken. The B2B segment has already started making its waves in the ecommerce sector and you will see this segment grow further in 2018. Till recently, the businesses used only their websites and brochures for B2B lead attraction. But with ecommerce and advanced technologies such as AI, Automation and Robotics helping them handle the bulk traffic volumes received over the internet; more wholesalers will be using ecommerce for B2B interactions. More Intelligent Chatbots Technology has advanced since the chatbots were introduced in the websites to engage customers. With newer technologies, chatbots are getting more intelligent and smarter. They are able to break away from the monotonous tone which made it evident to the consumers that they were chatting with a computer. Now, chatbots have become more advanced which makes it difficult for the usual customers to point out whether it’s a man or machine that they are chatting with. Since the chatbots are quite efficient, the differentiation becomes more difficult. Micro-moments Optimization In conventional retail, the display is set such that, purchases happen in micro-moments. Similarly, impromptu purchase decisions are induced in ecommerce by offering special price for a limited period or by offering discounts on cross-selling. AI and personalization helps the ecommerce companies to set up the display, the UI and UX, such that the customers will get a personalized experience of the website. Content Gains more Importance Content has been the major player in online businesses in the recent times. The importance of content will only increase in 2018. Context, quality and engagement will remain the top qualities businesses will look for while deploying content. Social Selling Social media like Facebook has become a seller already. You can now use the social networks to sell your goods. Ecommerce no longer is restricted to websites. This opens up a completely new arena of leads and customers belonging to those social media networks. Mobile Commerce From ecommerce, the retail business is moving to mCommerce. In 2018, the surge to mCommerce will increase with the increasing popularity of smartphones and apps. Some retailers may also decide to focus only on mCommerce which makes us understand the high potential mobile apps have and their contribution to the retail sector. Image Search With more mobiles being used to take photos, people may prefer to do image search too. For products that they see somewhere or download from the internet, people would prefer to perform an image search. This will be easier for the consumer but a real challenge for the developers. Grow out of Browsers As such, the desktops have already given way to laptops and smaller handheld devices. With the smartphones fast replacing the laptops, browsing will also soon get obsolete. As the mobile apps are gaining more importance than desktop browsers, ecommerce will also grow out of the websites and browsers. Customer Engagement Customer engagement will see new levels of competition in the ecommerce sector as the competition levels surge to a new extreme. All kinds of latest technologies will be put to use to ensure better customer engagement and retention. Social media engagement From social media marketing, the focus of ecommerce businesses will shift to social media engagement. Instead of looking at the social media networks as merely a marketing platform, the businesses will now look at engaging their customers using the same social media. Quality Content will play a major role in customer engagement. IoT Gains Momentum Even though IoT is gathering more information from the connected devices that are used for personalization and better customer engagement and service, it will rise to new levels by automating various related processes. You will soon have fully integrated smart washing machines that will automate the refill of supplies required or smart televisions that will recharge based on the settings or preferences which will make your life more convenient. Virtual Wallets Virtual wallets are already quite popular among the youngsters. With more ecommerce websites launching their own virtual wallets, ecommerce payments are expected to grow up to 51% with virtual wallets. Ecommerce is expected to grow to be a trillion dollar market by 2021 at the rate in which it is growing currently. More than 93% consumers are expecting and positive about ecommerce purchases which contributes to this immense growth expected.

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How technology is changing market?

Technology has become one of the most influential factors of growth in all industries. Everything is digital and data drives businesses to success. Thanks to the latest technologies such as artificial intelligence, personalization, digital marketing etc, businesses happen on the go. Time is a precious commodity and people are finding it difficult to manage their daily chores in 24 hours! Work-life balance has become a luxury and that’s where such technologies make life a little more convenient for everyone. Ultra-fast internet, hand-held smart devices and intelligent technologies are creating a virtual world which is fast evolving on its own. A world where machines are learning human languages and are able to solve the problems on their own definitely poses a lot more challenge to humans. Here are some of the major technologies that have recently evolved and are fast progressing that are changing the market: Search Engines If you notice, of late, all websites are considering SEO or Search Engine Optimization. This is because the search engines such as Google, Yahoo and Bing have become recommendation engines for people who seek serious information. Every business online is competing to be visible in the first few pages of the Search Engine Result Pages or SERPs. Social Media Networks Social media networks have become a major influence these days. People turn to social media for customer reviews, recommendations and a lot more information on specific brands. Social media is being used by the brand to communicate effectively and to engage the customer. It serves as an efficient medium that connects the consumer, market and the brand. Digital Marketing The marketing world and businesses have immensely benefitted from digital marketing technologies. After years of working on marketing campaigns that were more or less based on assumptions apart from some quantitative market figures, digital marketing gave an opportunity to actually target clients and markets purely based on solid information. Digital marketing is cost-effective, scalable, measurable and profitable. SEO, paid searches, sponsored advertisements, Customer reviews, PPC, Social Media Marketing, digital campaigns etc are different channels adopted by digital marketers to increase brand recognition, customer engagement and leads. Artificial Intelligence AI or Artificial Intelligence now has a huge influence on customer engagement, lead generation and user experience. One of the most commonly seen AI tool is the chatbot that engages the leads who come looking for information on your website. AI can change the way your website looks and responds to your leads. AI can help you broadcast the right message to the right audience without human intervention. Technology will collect information from the users and social media, analyze it, and deploy the most beneficial campaign to suit one set of audience. Since it is all based on information, it is more likely to succeed. AI will also gauge the response and rework on the strategy from time to time. Personalization Website personalization has made a huge impact on how customer-friendly your brand is. Providing a personalized shopping cart experience or user experience to leads can help you convert them into loyal customers. Personalization and recommendations have proven to increase conversion rates in ecommerce websites. It saves the customer’s time and makes shopping more convenient. Machine Learning Machine learning may seem too technical to be discussed in market. But machine learning is leading many popular marketing technologies such as chatbots, personalization, SEO etc. Machine learning has opened up another dimension of information to marketing professionals – the human language! With voice searches and voice-enabled assistants like Alexa and Siri getting popular among customers, human voice messages are increasingly being analyzed using ML to understand their usage and behaviour better. Personalization takes another dimension when technology is able to comprehend human behaviour and adjust the tactics accordingly. Augmented Reality Ever played simulation games? Ever attended a virtual classroom? That’s Augmented Reality in simple terms! Whether we realize it or not, AR is increasingly being used by many people without even them realizing it. AR takes Artificial Intelligence and Machine Learning to another level by offering a unique virtual experience to the end-users. AR has significant applications in the medical and educational fields. It opens immense possibilities to students and patients who are at remote places to take advantage of the technology and benefit from it. In effect, technology has created a vast difference in the world. We can summarize the advantages of the above-mentioned technologies in the modern world as below: Distances reduced Communication enhanced Data and purpose driven market Personalized services Small entrepreneurs can also reach global Marketing is affordable and measurable Customers are Empowered Quality matters Online campaigns that also impact offline

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