Designing is a very creative job. It is also quite lucrative if you choose to price your creative talents properly. A website designer’s job is not only bringing out the most attractive colors and graphics but also to incorporate the relevant features such that the page loads faster and functions without any hindrance. That requires a web designer to be an expert with the latest tools and techniques in the designing front and also well-versed with the integration with the application that runs behind it. And then, there are hours of hard work and creativity that goes into making the most attractive web designs that pull in and retains the prospective customers to your website. Considering all these, it is only fair that web designers price their products and services to compensate the time and effort spent on creating the designs that reflect your brand identity online. Here is an insight into how web designers price their products and services:

Technology used

A better technology calls for more investment too. So if you are specific about the technology base for your website, you must be ready to pay the cost to implement the same. The designer would also have invested in learning it and purchasing a licensed version of the technology to use the same which would reflect in the price quoted for the website. Accelerated Mobile Pages (AMP) and responsive web designs have become a standard for websites.

Deadline

Tight deadlines call for higher costs. If you want your website within a very short period, the designer has to spend more time and sometimes resources too to complete it on time. So this would also reflect on the price.

Service

Any service requirements are also covered in the price quoted by the designer.

Revisions

When the client asks for revisions beyond the contract, the designer has to spend more time and effort which is also reflected in the price he or she quotes.

Quantity and Quality of Content

Content is precious. Every website requires quality content which is a must for customer retention. Images, videos, and text form a part of this content. The cost of the website is determined based on the quality and quantity of the content it requires.

Images used

The background images used on the website and sometimes even the main foreground images that illustrate what your brand denotes need to be photographed or bought from image banks. These also contribute to the cost aspect of the websites as images can get quite expensive since they need to be used over a long time. Image banks charge the images based on the resolution and time period to use them.

How complex is the site?

More than often, the complexity of the site, the special features and components that the client need in the website form a major part of the cost of the site. The more complex features the client wants, the costlier it gets. This is because even a simple to look website requires weeks of hard work to design and deliver. So a complex site would mean more work to do, more time to do it and cutting edge technologies used which would definitely reflect in the price.

About the Author: MANJU  is a Content Writer at Code9 Technologies, a Web design company in Cochin, Kerala. She is well-experienced in Web design and also a passionate about music, reading. She also works on some freelance marketplaces like Walk in Medical clinic Calgary.